Date published: 2025-9-6
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Horse Bright White Shampoo product group 391416
UltraCruz® Equine Bright White Shampoo offers gentle, effective cleaning with optical brighteners to highlight your horse′s natural white coat, making grooming easier than ever.
UltraCruz® Equine Bright White Shampoo offers gentle, effective cleaning with optical brighteners to highlight your horse′s natural white coat, making grooming easier than ever.

Equine Bright White Shampoo for Horses – UltraCruz®

by Santa Cruz Animal Health
4.6(110)
Write a reviewAsk a question
Whitening shampoo for horses to remove stains and brighten the coat
    • Powerful equine whitening shampoo
    • Deep cleans with naturally based stain fighting agents
    • Contains optical brighteners to reflect light and brighten the coat
    • Ideal for light colored horses, safe for use on all coat colors
    • Cleans hair without stripping natural oils
    • All UltraCruz® horse grooming products are made in the USA with globally-sourced ingredients
    • Highly recommended by others including several world class horse trainers, see testimonials in tab below
    • Same day shipping on orders received before 3:30 PM Central Time Monday-Friday.
    • DISCOUNT: Bulk orders of UltraCruz® Animal Health products totaling $500 or more receive a 5% discount.
Catalog #DescriptionPriceQtyAutoshipCARTFAVORITES
sc-395301
16 oz Shampoo
$9.95Autoship: $9.45
sc-395302
32 oz Shampoo
$16.95Autoship: $16.10
sc-520069
2 x 32 oz Shampoo
$31.53Autoship: $29.95
sc-395303
1 gallon Shampoo
$44.95Autoship: $42.70
sc-516069
UltraCruz® 1 Gallon Pump - sold separately
$3.95Autoship: $3.75
sc-520343
UltraCruz® Wall Mount Gallon Bottle Holder
$15.00Autoship: $14.25
sc-516943
1 each 32 oz Bright White Shampoo and 32 oz Conditioner
$25.95Autoship: $24.65
sc-520073
1 each 32 oz Bright White Shampoo, 32 oz Conditioner, and 16 oz Detangler
$34.27Autoship: $32.56
Save 5% with Autoship Logo

Click product's Autoship icon - choose frequency and receive 5% DISCOUNT at Checkout.

* Autoship only available in the US

Why Autoship?

Never forget a shipment so you're always stocked.

Saves you 5% on UltraCruz® products.

You manage the frequency or cancellation to fit your needs.

Free shipping within the contiguous US on orders over $75

UltraCruz® Equine Bright White Shampoo for Horses

  • Powerful whitening shampoo
  • Stain fighting agents
  • Gentle, pH balanced formula
  • Safe to use on all coat colors
  • Contains no bleach or peroxides

UltraCruz® Equine Bright White Shampoo for Horses is a deep cleaning, whitening and color-enhancing shampoo that leaves the mane, tail and coat with a healthy glow.

UltraCruz® Equine Bright White Shampoo for Horses does not contain bleach and may safely be used on horses of all coat colors. It is perfect for use on existing white markings to leave blazes, stripes, dapples, stockings, tails and more with a radiant white appearance, and may help brighten the overall hair coat.

Equine Bright White Shampoo for Horses - Teddy Robinson Riding Shiners Braveheart

UltraCruz® Equine Bright White Shampoo for Horses gently whitens while naturally conditioning hair to leave hair soft, healthy and shiny. Carefully selected cleaning agents derived from coconut work together with optical brighteners to remove stains and brighten white hair coats without causing damage to the skin or coat.

Optical brighteners add incredible intensity to coats of white or light-colored horses in less time with a penetrating, even application. Highlights and intensifies white, gray, and gold tones. Helps with the removal of tough stains including grass, manure, and urine. Works with either hot or cold water to remove the worst stains.


References:

  1. Profile of irritant patch testing with detergents: sodium lauryl sulfate, sodium laureth sulfate and alkyl polyglucoside.  |  Löffler, H. and Happle, R. 2003. Contact Dermatitis. 48: 26-32. PMID: 12641575
  2. Optical coherence tomography to evaluate the effects of oxidative hair dye on the fiber.  |  Velasco, MV., et al. 2016. Skin Res Technol. 22: 430-436. PMID: 26792514
  3. Protective effect of conditioner agents on hair treated with oxidative hair dye.  |  da Gama, RM., et al. 2018. J Cosmet Dermatol. 17: 1090-1095. PMID: 29316174
  4. Rosemary (Rosmarinus officinalis L.) growth rate, oil yield and oil quality under differing soil amendments.  |  Mwithiga, G., et al. 2022. Heliyon. 8: e09277. PMID: 35479851
  5. Heterocycles as Structural Units in New Optical Brighteners  |  Dr. Alfons Dorlars, Dr. Carl-Wolfgang Schellhammer, Dr. Joseph Schroeder. 1975. Angewandte Chemie International Edition in English. Vol 14, Issue 10: 665-679.
  6. Optical brighteners: history and technology  |  Rachel A. Mustalish. 2013. Studies in Conservation. Vol 45, Issue 1: 133-136.
  7. Optimization of formulation, evaluation and assessment of toxicological safety of shampoos with special properties  |  Sergiusz Dzierzgowski. 2014. Warsaw University of Technology.
  8. Preparation and characterization of collagen/chitosan/hyaluronic acid thin films for application in hair care cosmetics  |  Alina Sionkowska, Beata Kaczmarek, Marta Michalska, Katarzyna Lewandowska and Sylwia Grabska. 2017. Pure and Applied Chemistry. vol 89, issue 12.

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I have a palomino. Do you use this shampoo on the whole body or just mane and tail? I don't want to lighten her body any, but would love a bright white tail.

Asked by: Abby
Hello! We recommend using this product on the areas that you are targeting for whitening, however, this product does not contain any harsh whitening agents therefore it is safe for use on the body of light colored horses as well.
Answered by: SCAHRep
Date published: 2024-03-22

Could this be used on a red roan he's is a frosted roan and has a ton of white? 

Asked by: Madigeddie
Hi, thanks for the question. Yes! This product is great to use on all coat colors and will give extra shine.
Answered by: SCAH Rep
Date published: 2017-02-23
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Rated 5 out of 5 by from Our barrel horse is a 14-year oldOur barrel horse is a 14-year old Gray gelding that has turned significantly white. We have tried many different shampoos for white horses, but were blown away by the results we achieved with the UltaCruz Equine Bright White Shampoo. Firstly, we love the scent of this shampoo. It's refreshing minty scent is not overwhelming, but is pleasant and clean. Secondly, this shampoo really made his coat, mane, and tail shine! When she got him in the arena with all the bright lights, he literally sparkled like a diamond. We also used this product along with the UltraCruz Equine Polish and loved that product as well.
Date published: 2015-06-29
Rated 5 out of 5 by from She’s not yellow anymore!About 3 weeks ago I decided to shell out some major cash and test out a BUNCH of the Ultra Cruz grooming products. I’ve been very happy with all of them, especially this shampoo. Typically when I use a whitening shampoo, I will go through about 6 ounces of product per wash to get to my desired shade of white/gray. Not very cost effective, is it! The Ultra Cruz Bright White Shampoo requires much less product to get that blinding white tail. I’ve also noticed that it takes longer to stain the tail that weird blueish hue that can happen when you leave toning shampoo on too long. I like the smell because it’s light and not super sweet or artificial smelling. I’ll be back for more
Date published: 2023-06-01
Rated 5 out of 5 by from By far the best whitening shampoo I've ever used!!Keeping a grey horse grey in Alabama red clay is quite the feat, especially when he likes to roll in the grossest piles of 'dirt' he can find. The UltraCruz Bright White shampoo is the best whitening shampoo I've found to remove hard set stains while being gentle on his hair.
Date published: 2017-03-07
Rated 5 out of 5 by from We have used the Bright White onWe have used the Bright White on Scotch for Aces. I works amazingly well. Ace lives outside all the time and with the dust we have this time of year his braids do not stay real clean. I washed and conditioned his mane and tail after a long ride in the hills today. As you can see his mane and tail are Bright White. We will continue to use Ultra Cruz products.
Date published: 2015-07-28
Rated 5 out of 5 by from The UltraCruz Bright White lathersThe UltraCruz Bright White lathers up nicely, is super easy to use, and cleaned my white horse really well! The Bright White really did make him brighter and whiter! The shampoo did not even stain my hands as some of the whitening shampoos do. It left his coat soft, clean and bright!
Date published: 2015-03-20
Rated 5 out of 5 by from Surprised!Saw this product Ultra Cruz Equine Bright White Shampoo on someone else’s FB and thought would give try. Have to say it actually works. This mare is a dirty mare and hasn’t had her legs washed in two years or more. This also after putting her back in paddock and she rolled. I should have taken before pictures but thought it would be like other products that claims to work and then doesn’t.
Date published: 2022-05-05
Rated 5 out of 5 by from Equine Bright ShampooI'm so glad that I bought the equine bright shampoo to try on my palamino mare! Her tail had a lot of yellow in it & I had tried several other whitening products that worked okay. I used the equine bright on her tail one time & I couldn't believe the difference. Her tail was not only much whiter but she has some beautiful red highlights that I didn't know she had. Love this product.
Date published: 2017-05-02
Rated 5 out of 5 by from Better than Quicksilver!I had the misfortune of falling in love with not just a grey horse, but a grey horse that also happens to be a total Pig Pen (gasp!). I was on the hunt for something stronger than the purple stuff I grew up with. Lo and behold, I found UC Bright White and my search has ended. I started with a little bottle to try, loved it so much I came back and bought a gallon. Winner winner!
Date published: 2023-07-03
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Equine Bright White Shampoo for Horses – UltraCruz is rated 4.9 out of 5 by 70.
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