Date published: 2026-6-9

1-800-457-3801

SCAH Portrait Logo
Seach Input

Canine Bright White Shampoo for Dogs – UltraCruz®

by Santa Cruz Animal Health
4.4(71)
Write a reviewAsk a question
Whitening shampoo for dogs to remove stains and brighten the coat
    • Powerful canine whitening shampoo
    • Deep cleans with naturally based stain fighting agents
    • Contains optical brighteners to reflect light and brighten the coat
    • Ideal for light colored dogs, safe for use on all coat colors
    • Cleans hair without stripping natural oils
    • All UltraCruz® dog grooming products are made in the USA with globally-sourced ingredients
    • Highly recommended by others, see testimonials in tab below
    • Same day shipping on in-stock items ordered before 3:00 PM Central Time Monday-Friday.
    • DISCOUNT: Bulk orders of UltraCruz® Animal Health products totaling $500 or more receive a 5% discount.
Catalog #DescriptionPriceQtyAutoshipCARTFAVORITES
sc-395324
16 oz Shampoo
$9.95Autoship: $9.45
sc-395325
32 oz Shampoo
$16.95Autoship: $16.10
sc-520095
2 x 32 oz Shampoo
$31.53Autoship: $29.95
sc-395326
1 gallon Shampoo
$44.95Autoship: $42.70
sc-516069
UltraCruz® 1 Gallon Pump - sold separately
$3.95Autoship: $3.75
sc-520343
UltraCruz® Wall Mount Gallon Bottle Holder
$15.00Autoship: $14.25
Save 5% with Autoship Logo

Click product's Autoship icon - choose frequency and receive 5% DISCOUNT at Checkout.


Why Autoship?

Never forget a shipment so you're always stocked.

Saves you 5% on UltraCruz® products.

You manage the frequency or cancellation to fit your needs.

Free shipping within the contiguous US on orders over $75. Alaska, Hawaii and US Territories, please contact Customer Care for shipping fees.

UltraCruz® Canine Bright White Shampoo for Dogs

  • Powerful whitening shampoo
  • Stain fighting agents
  • Gentle, pH balanced formula
  • Safe to use on dogs of all colors
  • Contains no bleach or peroxides

UltraCruz® Canine Bright White Shampoo for Dogs is a deep cleaning, pH balanced whitening shampoo and stain remover for dogs. This shampoo gently whitens while naturally conditioning to leave hair soft, healthy and shiny. This powerful whitening shampoo cleans like our regular canine shampoo, but also removes tough stains and leaves the coat with a radiant white appearance. This specially formulated shampoo does not contain bleach or peroxides and is perfect to brighten white coats as well as enhance the appearance of colored coats. Carefully selected cleaning agents derived from coconut work together with optical brighteners to remove stains and brighten white hair coats without causing damage to the skin or coat.

Canine Bright White Shampoo for Dogs - A fluffy white dog named Josie

UltraCruz® Canine Bright White Shampoo for Dogs is a deep cleaning, pH balanced whitening shampoo and stain remover for dogs. This shampoo gently whitens while naturally conditioning to leave hair soft, healthy and shiny. This powerful whitening shampoo cleans like our regular canine shampoo, but also removes tough stains and leaves the coat with a radiant white appearance. This specially formulated shampoo does not contain bleach or peroxides and is perfect to brighten white coats as well as enhance the appearance of colored coats. Carefully selected cleaning agents derived from coconut work together with optical brighteners to remove stains and brighten white hair coats without causing damage to the skin or coat.

Optical brighteners add incredible intensity to coats of white or light-colored dogs in less time with a penetrating, even application. This formula helps with the removal of tough stains including grass, dirt and urine.

For best results, use with UltraCruz® Canine Conditioner for Dogs.

References:

  1. Profile of irritant patch testing with detergents: sodium lauryl sulfate, sodium laureth sulfate and alkyl polyglucoside.  |  Löffler, H. and Happle, R. 2003. Contact Dermatitis. 48: 26-32. PMID: 12641575
  2. Optical coherence tomography to evaluate the effects of oxidative hair dye on the fiber.  |  Velasco, MV., et al. 2016. Skin Res Technol. 22: 430-436. PMID: 26792514
  3. Protective effect of conditioner agents on hair treated with oxidative hair dye.  |  da Gama, RM., et al. 2018. J Cosmet Dermatol. 17: 1090-1095. PMID: 29316174
  4. Rosemary (Rosmarinus officinalis L.) growth rate, oil yield and oil quality under differing soil amendments.  |  Mwithiga, G., et al. 2022. Heliyon. 8: e09277. PMID: 35479851
  5. Heterocycles as Structural Units in New Optical Brighteners  |  Dr. Alfons Dorlars, Dr. Carl-Wolfgang Schellhammer, Dr. Joseph Schroeder. 1975. Angewandte Chemie International Edition in English. Vol 14, Issue 10: 665-679.
  6. Optical brighteners: history and technology  |  Rachel A. Mustalish. 2013. Studies in Conservation. Vol 45, Issue 1: 133-136.
  7. Optimization of formulation, evaluation and assessment of toxicological safety of shampoos with special properties  |  Sergiusz Dzierzgowski. 2014. Warsaw University of Technology.
  8. Preparation and characterization of collagen/chitosan/hyaluronic acid thin films for application in hair care cosmetics  |  Alina Sionkowska, Beata Kaczmarek, Marta Michalska, Katarzyna Lewandowska and Sylwia Grabska. 2017. Pure and Applied Chemistry. vol 89, issue 12.

loader